Wired Differently shares the compelling story of National Information Solutions Cooperative (NISC), a nearly fifty-year-old technology business built on the cooperative model. Imagine this:

  • What if your leaders placed service for others before their position and title?
  • How would your employees and your organization benefit if values were more than a plaque on the wall; they were put into action?
  • What kind of business results could you expect when your leaders serve first; your values are lived out loud; and collaboration fuels your culture?

Wired Differently offers a compelling business case for these principles in practice, revealing their transformative power to create a high-performance, collaborative culture.

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Praise for Wired Differently

Martin Lowery

Executive Vice President, Member and Association Relations, National Rural Electric Cooperative Association

Management books come and go, and most are not remembered. This book, as the title implies, is different. It is a tour de force by a genuine servant leader. This is a book about what cooperation really means, about what ethical leadership really means and about what it means to put people before profit. Above all, Wired Differently has made an important contribution to the philosophy of cooperative management that has profound implications for how organizations can and should operate in the future.

Shirley Bloomfield

CEO, NTCA – The Rural Broadband Association

Wired Differently captures the living, breathing spirit of what it means to work cooperatively for the good of others. Unlike many who share their theories on service and leadership, Vern, along with NISC employees, always walk the walk and are the first to find ways to promote collaboration and partnership.

Ted Case

Author of Power Plays: The U.S. Presidency, Electric Cooperatives, and the Transformation of Rural America

Vern Dosch is not only wired differently, he is a masterful storyteller. This is an influential book, a must read for anyone who wants to do the right thing in business and in life.

Monsignor James Shea

President, University of Mary, Bismarck, North Dakota

Wired Differently is much more than the story of a technology cooperative. It is a carefully crafted tribute to what’s best in human nature, gathering into its pages beautiful insights about leadership, service, values and happiness. For all who are honored to know him, Vern Dosch is remarkable for his humility, integrity, and his generosity of heart. If you would have told me those qualities could be captured in the written word, I wouldn’t have believed it. I just finished Wired Differently, and I’m a believer now!


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